STRONG AFTER 50 · PRIME FITNESS

Stay strong enough for the life you planned.

Coached strength training for men 50–70, built around your joints, your schedule, and the golf, pickleball, and grandkids you want to keep up with.

Personal trainer · 14+ years of MMA/BJJ · Online anywhere, in person in Henderson, NV

Strength doesn't leave all at once. It leaks.

You notice it in small ways first. Getting up off the floor takes a hand. The second round of golf hurts more than the first. Stairs, suitcases, picking up a grandkid — things that used to be automatic now need a little planning.

That isn't just "getting older." Leg strength and balance are trainable at any age, and they're what keep you independent. Yet according to the CDC, only about 22% of men 65 and older do muscle-strengthening activity twice a week, the federal guideline (CDC NHIS 2020). And more than 1 in 4 adults 65+ fall each year (CDC), with lower-body weakness and balance problems on CDC's list of risk factors you can change.

Most options don't fit: chair classes are too easy, a big-box gym program written for 25-year-olds ignores your knees and shoulders, and doing it alone is how most plans quietly stop by March.

Sources: CDC MMWR QuickStats, May 6, 2022; CDC Facts About Older Adult Falls.

Who this is for

  • Retired or semi-retired men, roughly 50–70
  • You want real strength training — not just stretching — done safely
  • You have an old injury, a stiff back, or a joint replacement and want a plan that works around it (with your doctor's OK where needed)
  • You'd like someone to tell you exactly what to do, check your form, and keep you consistent

Not a fit: if you're looking for a quick weight-loss fix, a bodybuilding program, or medical treatment. Pain or injury rehab goes to your doctor or physical therapist first — we can work together after.

How it works

  1. 01

    Health screen

    A short questionnaire (and your doctor's OK if your answers call for it). Safety first, every time.

  2. 02

    The Strength Check

    Leg strength, balance, upper-body strength, and endurance tests, so we know your starting line.

  3. 03

    Your plan, in the app

    2–3 strength sessions a week plus balance and mobility work, home or gym versions, with joint-friendly swaps. Video demos for every exercise; printable plan if you prefer paper.

  4. 04

    Weekly check-ins

    Send your check-in by Sunday, get my feedback Monday. Send form videos on new lifts.

  5. 05

    Monthly call

    30 minutes on video to review progress and adjust. Re-test your Strength Check every 8–12 weeks.

Effort-based loads. No max-lift testing. We progress when you're ready.

What you'll work on

  • Legs and getting up: stronger chair stands, stairs, and getting up off the floor
  • Balance: steadier on uneven ground, curbs, and the pickleball court
  • Back and shoulders: carry luggage and groceries, swing a club, lift the grandkids
  • Endurance: walk the 18, hike the trail, keep up on vacation
  • Nutrition basics: enough protein and simple habits that support muscle — no crash diets

Choose how you want to be coached

All coaching is month to month. Every plan starts with the health screen and the Strength Check.

Founding spots: the first 5 men who join Online 1:1 pay $229/month instead of $249.

Most popular

Prime Strength 50+ (Online 1:1)

$249/mo

or $$657 for 3 months prepaid

Founding rate for the first 5 clients.

  • Health screen + Strength Check at onboarding
  • A custom plan in the app
  • Weekly check-in with feedback
  • Form-video review
  • One 30-minute video call a month
  • Messaging (replies within 1 business day)

Prime Strength 50+ Hybrid

$349/mo

  • Everything in Online 1:1, plus 2 live sessions a month — in person in Henderson, NV, or by video

In-person locations to be confirmed at your call.

Waitlist

Strong After 50 Small Group

$99/mo

Max 6 men

  • Shared 4-week strength block
  • One live 45-minute video session a week
  • Group chat

Opens when 1:1 reaches 6+ clients.

Done-for-you

Strong After 50 Foundations

An 8-week, joint-friendly strength program with home and gym versions. Built for men 50+.

$67

Upgrade within 30 days and your program price is credited to your first coaching month.

The bundle of Recomp Engine, Desk-Job Athlete, and Pillar Protocol is $129 and saves $42. Strong After 50 Foundations is not in that bundle.

Questions

I've never lifted weights. Is this for me?

Yes. Most plans start with bodyweight and light dumbbells or bands, and we build from where your Strength Check says you are. You'll get video demos and form feedback on every new exercise.

I've had a knee or hip replacement. Can I still do this?

Often, yes — many people train after joint replacement. Get your surgeon's or doctor's OK first, tell me about any movement restrictions, and I'll build the plan around them. If something hurts, we change it.

I take heart or blood-pressure medication. Is it safe?

Tell me about it on the health screen. Following American College of Sports Medicine (ACSM) screening guidance, if you have known heart, metabolic, or kidney disease, or any warning signs like chest pain, dizziness, or unusual shortness of breath, I'll ask for your doctor's clearance before we start (or before harder training). Some medications change how your heart rate responds to exercise, so we use effort-based targets instead of heart-rate zones.

Do I need a doctor's note?

Not always. The health screen tells us. If your answers call for clearance, I'll give you a simple form to take to your doctor, and we start once it's back.

Home or gym?

Either. Every plan has a home version (dumbbells or bands and a sturdy chair) and a gym version.

I'm not great with apps.

We set it up together on your first call. You can also get a printable weekly plan and check in by phone.

Can my wife join?

Yes — ask about it on your call.

What if I travel?

You'll get a hotel or travel version of your plan. Coaching travels with you.

Is this physical therapy?

No. I'm a personal trainer, not a medical provider. I don't diagnose or treat injuries; I'll refer you to a doctor or physical therapist when that's the right call, and I'm happy to work alongside them.

Is this covered by Medicare or my HSA?

Medicare doesn't cover personal training. HSA/FSA funds generally apply only when a doctor prescribes exercise for a specific diagnosed condition (IRS guidance) — check with your plan administrator.

Find your starting line.

In 20 minutes we'll go over your goals, your health history, and whether coaching is the right fit. No pressure, no hard sell.

Prime Fitness provides fitness coaching, not medical advice, diagnosis, or treatment. Consult your physician before starting any exercise program. Individual results vary.