PRIME FITNESS

An operating system for strength, performance and nutrition

Strength coaching for men 50 and up.

Build and keep real strength — more muscle, fewer aches, better balance — so you can keep playing golf and pickleball, travel, and keep up with the grandkids for decades.

15 minutes. 4 tests. Know your starting line.

How it works

  1. 01

    Health screen

    A short questionnaire (and your doctor's OK if your answers call for it). Safety first, every time.

  2. 02

    The Strength Check

    Leg strength, balance, upper-body strength, and endurance tests, so we know your starting line.

  3. 03

    Your plan, in the app

    2–3 strength sessions a week plus balance and mobility work, home or gym versions, with joint-friendly swaps. Video demos for every exercise; printable plan if you prefer paper.

  4. 04

    Weekly check-ins

    Send your check-in by Sunday, get my feedback Monday. Send form videos on new lifts.

  5. 05

    Monthly call

    30 minutes on video to review progress and adjust. Re-test your Strength Check every 8–12 weeks.

Also from Prime Fitness

Done-for-you programs, and online coaching for everyone else.

  • Start here

    Done-for-you · 8 weeks

    Pillar Protocol

    You know what to do and still lose the thread when life spikes.

    • A three-day full-body strength template with one optional fourth day.
    • A protein floor, grocery defaults, and rules for loud weeks.
    • Sleep and recovery rules that are short enough to remember.
    • A Friday review so next week starts already decided.

    8 weeks

    $47

  • Done-for-you · 8 weeks

    Recomp Engine

    You have lifted before and want a tighter look, not a smaller life.

    • A weekly lifting template with clear progressions and a built-in deload.
    • Protein, calorie, and walking targets that flex when the week gets loud.
    • A simple weekly check so you know whether to hold, cut, or eat up.
    • A finish-line test in week eight so you can see what actually changed.

    8 weeks

    $67

  • Done-for-you · 6–8 weeks

    Desk-Job Athlete

    You sit most of the day and feel it in your hips, back, or shoulders.

    • Mobility openers you can run before work or between meetings.
    • A three-day strength plan that loads the patterns sitting unravels.
    • A desk-break menu and daily walking targets.
    • An optional eighth week if you want more time to lock the habit in.

    6–8 weeks

    $57

Bundle

All three programs

Recomp Engine, Desk-Job Athlete, and Pillar Protocol together. Saves $42.

  • Recomp Engine
  • Desk-Job Athlete
  • Pillar Protocol

$129

Saves $42.

Done-for-you

Strong After 50 Foundations

An 8-week, joint-friendly strength program with home and gym versions. Built for men 50+.

$67

Book a free 20-minute Strength Check call.

Prime Fitness provides fitness coaching, not medical advice, diagnosis, or treatment. Consult your physician before starting any exercise program. Individual results vary.